Batten owns Ocean Odyssey Inland, which since 2001 has grown from a farmers’ market stall to a new 325-square-metre shop, mainly on the basis of Edmonton’s direct air link to Iceland started two years ago by Icelandair.

It has become a passion for Pat Batten the owner of Ocean Odyssey to bring Edmontonians fresh fish and to understand the meaning of really good fish.

This was shown on Global News Canada. Batten Pat thanks the direct flight connection from Iceland to Edmonton, saying it has open up great opportunities.

View the news segment here